Social media marketing is complicated, time-consuming, and hard to learn. Right? It’s just for young, tech-savvy people who have a lot of extra time on their hands and nothing better to do. It’s full of worthless updates about people and their cats and their respective eating habits. It’s not for you—the serious small business owner. You don’t have time to master the intricate, confusing, distracting methods of social media. You have a business to run!
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You’re perception of marketing with social media might not be quite that dramatic. But for a lot of business owners, the thought of launching a social media marketing endeavor seems massively overwhelming. But it doesn’t have to be. I’m going to share something with you that can cure all your social media marketing fears once and for all. What I want to share with you is a mindset. A way of looking at social media that will take the overwhelm and complication right out of it.
Social marketing is just about having conversations with people. That’s it!
You talk to people all the time, right? You speak with your customers, prospects, referrals, and colleagues. You talk about your business and your products or services all the time. And now there’s a way to take that conversation to a whole new level – on social media.
But before you can leverage social media to really grow your business, you have to be willing to give it a try. You don’t need a social media marketing plan the size of a small novel. You don’t need to read every book ever written on social media marketing. You don’t have to have a perfect profile page with perfect keywords, an over-optimized background, killer profile picture, and SEO friendly bio. Some of these things can come later. Some of them you do not need at all. You just need to start talking with people.
So if social media marketing is just about having conversations with people, which you already do everyday, why should you even bother? Because millions of people use social media.
That means there’s a pretty good chance your customers and prospects are using social media. These are people you may never get the chance to talk with in your everyday, offline life. But create a Twitter or Facebook account, and all of a sudden you have access to a limitless amount of business possibilities. If you’re authentic, interesting, and helpful, those prospects and customers are going to want to connect with you, too. This means they volunteer to hear what you have to say and learn about what you have to offer. And that is a powerful marketing tool.
So put your social media marketing phobia to rest. You don’t need to master a new vocabulary, or earn a new degree in online networking. You’re not going to get lost in social media marketing land. You just have to start talking with people using this powerful online opportunity.
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