Social Media Marketing’s Hidden Treasures

Social Media Marketing's Hidden Treasures

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy, lots of cool tricks and tips have been published across the inter-webs to help turn social media into a traffic- and lead-generating channel. But even with all that information, there is still some stuff that can’t be gleaned without just taking the time to poke around in the social networks.

But when you do take the time to investigate the nooks and crannies of popular social networks … oh man, is there some cool stuff there for marketers! This blog post is going to take you on a tour of the most popular social networks marketers are using, and show you the little features you didn’t know about — but will help you meet your monthly goals just a little bit faster and easier!

Things You Might Have Missed on Twitter

140 characters, replies, mentions, and re-tweets. What else is there to know about Twitter? A lot, as it turns out! Check out some of the nooks and crannies of Twitter that you may have missed out on.

Use Advanced Search

There are many complaints about the regular Twitter search, but did you know Twitter actually has an advanced search tool? With this feature, you can search for multiple words (and exclude words), hashtags, specific people who have tweeted, and even search by location. For marketers this is valuable to get specific data on what your audience is saying about your company, broken down by influencers, geography, and topic.

Get More Visibility for Your Tweet Replies

If someone you follow begins a tweet with an @reply to someone you do not follow, the tweet will not show up in your tweet stream! As a marketer, you might want some of those replies you’re sending to get more visibility though, right? The solution is putting a period before the @reply at the beginning of your tweet (like this: .@reply) to make sure that any of your followers can see the reply, too.

Create Twitter Lists

Twitter lists are not utilized as much as they should be, because they are a great way to organize your users. Marketers can keep track of some of their competitors, customers, leads, and thought leaders in the industry. You can also make private lists if you don’t want others to see who you are keeping track of (or in what categories they are bucketed). You should also search for some of the public lists around topics you are interested in gaining a following for.

Save Those Searches

Using third party applications give you the opportunity to save searches, and reference them in the future almost instantaneously.

Things You Might Have Missed on Facebook

Facebook has been updating features and functionality left and right the past couple weeks, so it’s no surprise that there are some pretty cool tricks marketers can pull if they know where to look. Well, here’s where to look!

Drive Engagement to Show Up More in News-feeds

There is a lot of mystery behind the Facebook news-feed. What has become clear due to their EdgeRank algorithm, however, is that the more people interact with you, the more your brand’s page will show up in the news-feeds of your fans’ networks.

For marketers, it’s critical to regularly post content that gets people commenting and liking — the more you’re able to elicit engagement, the greater your reach will grow as you’re introduced to a wider network through your fans.

Ask a Question

Asking questions on Facebook is a valuable tool for marketers to see better fan engagement and discern their opinions on important issues, which is why Facebook provides a feature dedicated to it. Didn’t know about the “Ask a Question” feature? It’s right there in your status update field!

There are a few different settings for these questions, too. First, you can ask a certain group of people a particular question if you only want a particular sample. You can also allow people to submit their own answers, or close it off and only allow your own preset answers. This flexibility provides a lot of value for marketers trying to get a quick poll!

Don’t Use Images With Spaces in the Name

The Facebook API wll not show a thumbnail picture from a link if there is a space in the file name of the image. This is important for marketers to know as including a picture with a link often encourages people to click through the link. So instead of labeling your pictures “email product screenshot,” label it “email-product-screenshot” to ensure the link to your blog post about email products actually carries an image over to Facebook!

Things You Might Have Missed on LinkedIn

LinkedIn is critical for all marketers, but B2B marketers, in particular. We’ve written a blog post that highlights 11 of the LinkedIn marketing gems we think you might be missing out on … but since then we’ve thought of even more. Here they are!

Put Keywords Next to Your Name

If you want to show up for a particular search term, include it right next to your name. For example, if you want to appear when someone searches for “B2B,” include it as part of your title within the ‘Name’ field. Similar to a search engine, LinkedIn will recognize that you have something to do with “B2B” and put you closer to the top of the list of results returned when searches are performed for the term.

Get Recommendations From Customers

On LinkedIn company pages, there is a section where companies can get recommendations from customers about their products or services. You can even get multiple recommendations about various parts of your company – from your product, to your customer service, to your content!

Create Targeted Product Tabs

Using targeted product tabs, you can change what product page your audience sees based on their personal characteristics, like company size, job function, industry, seniority at their company, and geographic location. For example, if you want small companies to see one product page and large companies to see another, that is possible.

Use Applications to Add More to Your Page

Just like Facebook has plenty of apps to make your social experience better, LinkedIn provides applications that can let you market your company even better than you already were. For example, you could promote some of your presentations with their SlideShare app – and you know how important sharing quality content is for your social media marketing strategy!

Things You Might Have Missed on YouTube

Everyone loves a video, and marketers, you can make people love them even more when you make use of some of these YouTube tips and tricks.

Use YouTube’s Extensive Analytics

YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. This helps you see what video content people are interested in, and what’s falling flat, especially when you look at the audience retention metric! It will even tell you when people are watching your full video, and where in the video people start to lose interest.

Insert Video Annotations

Video annotations are pop-ups that appear during your video. With them, you can give your viewer a message without interrupting the video. Marketers can also take advantage of this to include a promotion or offer in the videos that doesn’t rely on the viewer getting to the call-to-action at the end of your video (you know, in case they drop off before that)!

For the Sake of Views, Don’t Re-upload Videos!

There are a lot of edits that occur before the final video is ready. However, if you upload the video and begin to get views, you will lose those views if you reupload a new video. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video. Be careful everyone!

Edit Within YouTube for Minor Changes

A new addition to YouTube is the video editor tool. This allows you to make minor changes to your videos such as rearranging clips, changing audio, and cutting down your video. This new tool is great for marketers who need a simple, free tool to make changes instead of purchasing expensive video editing software.

This article was re-published from Hubspot Blog. Read the full article here.