If you use Google regularly — and who doesn’t? — you’ve probably noticed that the company has been using various ways to coerce you to join Google+, its incipient social network. The plugs have been pretty overt and include a call-to-action on Google’s homepage and automatic G+ registration for new Gmail accounts.
(Editor's note: Are you constantly posting to LinkedIn Groups as a part of your B2B social media lead generation? Check out Oktopost, claimed to be the number one platform for posting to LinkedIn!)
For businesses, the sell has been more subtle. Since Google integrated Google+ results into search under its Google Plus Your World initiative in January, the word has gotten out that lack of a Google+ presence could affect organic search results. The upshot: If you don’t have a Google+ page, your placement for various search terms will suffer.
1. Get a Google+ Page
Unwrapping Google’s gift is pretty easy: Just set up a Google+ account for your business. The company held off on letting brands onto Google+ for a few months, but at this point, the setup is fairly turnkey and even allows for multiple administrators. (You can actually start the process now, before you finish this article by clicking here.)
2. Get In As Many People’s Circles as Possible
This part is a bit trickier. The quickest way to get the ball rolling is to put as many people inside your circles as possible. It also helps if those people are in the same industry, so you should include your rivals (you could even make a “competitors” circle), industry gadflies and, if you have a storefront or rely on local customers, people in your community.
3. Stuff Your Page with As Many Keywords as Possible, But Do It Organically
As with step 2, there’s a tempting way to cheat — just fill your page with all your relevant keywords — but you should avoid it since you might run afoul of Google. So, instead of randomly or egregiously larding your page with such terms, do it organically. Write posts that include the keywords, but don’t write them specifically for SEO reasons.
4. Use the +1 Button
We haven’t heard much about the +1 button since Google introduced it last year as a competitor to the Facebook Like. Yet you may have noticed that
you’re seeing more and more profiles of your Google+ friends coming up in searches. That’s because if you +1 a lot of things, particularly things that are relevant to your industry, your image or logo will increase its visibility as well.
Oktopost is working to integrate it’s Social Media Marketing platform with Google+.