During a recent webinar for Oktopost, the B2B Social Media Marketing Platform, Tom Martin, author of The Invisible Sale,spoke about leveraging the power of “propinquity” to drive the B2B sales cycle. Propinquity, in the social selling context, maintains that the more a user comes into contact with content generated by a company, the more likely[...] Continue reading
In the social selling world, content has undeniably become the key to marketing strategy. Marketers are constantly thinking about best practices for using Twitter, LinkedIn, Facebook, Google+ and other platforms to attract potential prospects. In the words of Tom Martin, who recently hosted a webinar for Oktopost, the B2B social media marketing platform, “Content is[...] Continue reading
Most sales experts mistakenly believe that growing buyer access to social platforms and collaborative websites has substantially shortened the sales cycle, when in fact – the exact opposite is true. With billions of Facebook likes and comments per day, millions of LinkedIn actively monthly users, and thousands of Tweets sent every second, the sales cycle[...] Continue reading
Cloudera, a leading Apache Hadoop-based software and services company, started using Oktopost in mid-2013, and immediately saw success with their social media activities!
In the “old” days (meaning 5 years ago), digital marketing meant posting and writing about your company, service or product. The times have changed considerably and those “old” ways of doing business are becoming obsolete, the catch phrase dejour is now “Content Marketing”
We are extremely excited to offer users of Oktopost this amazing deal. SEO can be the magic bullet that your site needs to drive traffic. Knowledge equals power, and there is no more powerful tool for learning how to improve your SEO than MOZ. MOZ offers an array of features and benefits that will help[...] Continue reading
Email marketing has long been one of the more powerful tools in the in-bound marketers arsenal. In fact, a recent survey found that there are approximately 2.2 billion email users worldwide and as many as 4.3 billion email clients. That’s nearly 4 times as many users as Facebook’s one billion users!
Did you know that 65% of B2B companies are using blogs to grow their business? Content marketing is fast becoming the preferred method for businesses to share their knowledge, strengthen their brand, and secure their positions as thought leaders in an industry. Blogging, done correctly, is central to an effective content marketing strategy. In this[...] Continue reading
With the old ways of marketing completely over – honestly, nobody wants to hear you banging on about how great your product is – today’s marketing gurus need the skills and empathy to put themselves in their customers’ shoes, in order to understand their needs, along with the creativity to then develop the campaigns that resonate with them.