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Should Your Employees Become Brand Ambassadors?

Should you ask employees to become brand ambassadors through their personal social media activity? Universally: No. Selectively: Yes.

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7 Foolproof Ways to Create Trust with Social Proof

Do you remember the last time you went to a movie, ate at a restaurant, or bought a new phone, without reading a review first? Me neither. Apparently, we’re not alone; it turns out 90% of customers say that buying decisions are influenced by online reviews.
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Interview with Jayson DeMers, Demystifier of All Things Marketing

Interview with Jayson DeMers, Demystifier of All Things Marketing

We recently had the chance to learn more abut Jayson DeMers, the influential marketer and SEO expert, who shared his thoughts on brand building, how to humanize content, and social listening. Jayson is the founder of AudienceBloom, and given his position as a contributor to Mashable, Forbes, Search Engine Journal, and VentureBeat, chances are you’ve come across at least one of his articles.
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Image Flickr @OrinZebest

Be a Storyteller: Add Context to Your Content

Before we get down to the nitty-gritty of how context fits into the content marketing puzzle, we should probably take a look at what context actually is. To do this, it’s best to sidetrack to the advertising industry for just a moment.

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Digital Content Marketing Strategy

How to Plan Your Content Marketing Strategy

It’s ironic that the word content has two meanings. The first is a state of peaceful happiness and the second is substance dealt with in speech, literary work, etc. This blog post obviously pertains to the latter, but what’s ironic is that the former represents the complete opposite feeling that marketers get when dealing with the world of content marketing.

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The Good, Bad, and Ugly of Social Media Automation

Are social media and marketing automation mutually exclusive? It’s a question every marketer should ask him or herself. On the face of it, the words “automation” and “social” in the same sentence seem a little counterintuitive. However when it comes to social media, there is some synergy.

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Update LinkedIn

Grow Your LinkedIn Connections in Just 5 Minutes a Day

The Oktopost blog has written about the incredible benefits of LinkedIn as a social network and the importance of a large network of connections. One of the easiest ways to stand out on LinkedIn is simply to be active. Nearly half of the site’s members spend two hours or fewer on the site each week.
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Interview: Matt Navarra from TheNextWeb

Recently, Oktopost had the great pleasure of sitting down with Matt Navarra, Community Director for the tech blog TheNextWeb. Matt walked us through what he does on a daily basis, as well as offering us best practices on how to maximize your social media presence.

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Image Flickr @Chasing Paint

17 Great Tips for Boosting Website Engagement

Online businesses are eager to tell their brand narrative to any consumer that is willing to listen. Once a website has generated interest, companies want to continue to cultivate that relationship into action and ultimately convert the viewer into being a customer. While some actions are immediate (download, buy, or sign up), others many take more time, digestion and reflection.

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10 Examples of Great Content

10 Examples of Great Content Marketing

Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay.

But how can you be sure that you’re getting it right? We’ve put together 10 pieces of content (in no particular order) to help you get inspired…

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