Should you ask employees to become brand ambassadors through their personal social media activity? Universally: No. Selectively: Yes.
We recently had the chance to learn more abut Jayson DeMers, the influential marketer and SEO expert, who shared his thoughts on brand building, how to humanize content, and social listening. Jayson is the founder of AudienceBloom, and given his position as a contributor to Mashable, Forbes, Search Engine Journal, and VentureBeat, chances are you’ve come across at least one of his articles.
Before we get down to the nitty-gritty of how context fits into the content marketing puzzle, we should probably take a look at what context actually is. To do this, it’s best to sidetrack to the advertising industry for just a moment.
It’s ironic that the word content has two meanings. The first is a state of peaceful happiness and the second is substance dealt with in speech, literary work, etc. This blog post obviously pertains to the latter, but what’s ironic is that the former represents the complete opposite feeling that marketers get when dealing with the world of content marketing.
The Oktopost blog has written about the incredible benefits of LinkedIn as a social network and the importance of a large network of connections. One of the easiest ways to stand out on LinkedIn is simply to be active. Nearly half of the site’s members spend two hours or fewer on the site each week.
Online businesses are eager to tell their brand narrative to any consumer that is willing to listen. Once a website has generated interest, companies want to continue to cultivate that relationship into action and ultimately convert the viewer into being a customer. While some actions are immediate (download, buy, or sign up), others many take more time, digestion and reflection.
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay.
But how can you be sure that you’re getting it right? We’ve put together 10 pieces of content (in no particular order) to help you get inspired…