Murray-Newlands

Hear the Story of B2B Marketing Influencer Murray Newlands

We recently had the privilege of interviewing Murray Newlands, Founder of the B2B marketing agency Influence People. As the co-author of the book “How to Get PR for Your Startup,” we were particularly interested in Murray’s advice on how startups can develop and implement their B2Bmarketing and PR strategies, despite their limited budget and resources.
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B2B-Marketing

Blast from the Past! 16 B2B Marketing Gurus Share Their Advice

We couldn’t build a time machine, so we did the next best thing! We chose 16 B2B marketing gurus we look up to, and asked them the following question:

“If you could give one piece of B2B marketing advice to your younger self, what would it be?”

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Image Credit Flickr @GavinLllewellyn

What is B2B Inbound Marketing?

“Nobody wakes up in the morning and thinks: ‘Hey, I hope I get spammed today!’’” This was the opening line used by Trent Dyrsmid, Founder of Groove Digital Marketing, during an Oktopost webinar he hosted on the link between B2B inbound marketing and targeted outreach.

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Image Credit: Flickr @nickwheeleroz

4 Content Marketing Rules to Live By

As obvious as it may seem, as a content writer in the online advertising industry, I am more than fully aware of the importance of, you guessed it – content marketing. Content has been touted as king, queen, and every other kind royalty, and marketing departments are completely realigning their strategies to enhance the role of that it plays.

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Ian Brodie

Marketing Fluff, Step Aside: An Interview with Ian Brodie

We recently “virtually” sat down with Ian Brodie, the straight-talking marketing veteran who has no patience for fluff, and is known for his actionable advice. With decades of experience under his belt, he was chosen by Salesforce.com for their “Social Business Dream Team,” and has also written an Amazon #1 bestseller!

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heropost

What Makes a B2B Marketing Hero?

Oktopost, as a company, is extremely focused on marketing. More specifically, as a B2B company, we make it a point to leverage digital channels to our advantage. We realize that many other B2B marketers have been reluctant to embrace these channels, particularly when it comes to social media.

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Flickr @JulyYu

B2B Lead Nurturing for Dummies

It amazes me how little marketing and sales experts practice “the follow-up.” Clearly, leads are supposed to push themselves down the sales funnel all on their own, right? Well, I hate to break it to you, but that (very) rarely happens. To be a great marketer or sales person, you need to realize that leads need a little push, and it usually comes in the form of nurturing. Read on

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5 Ways to Scale Your B2B Agency

What makes a great B2B agency?

Is it great people? Sure, that’s important.

Is it having a lot of clients? No question.

Is it producing great results? Obviously.

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Happy “Oktober” from all of us at Oktopost!

Summer is over and fall is here, which means it’s time to celebrate Oktober, the month of B2B social media marketing! This year, we wanted to bring the joy of Oktober to the entire B2B marketing world with a very special giveaway. It might even be better than Christmas!

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How Marketers Keep Personal Opinions Personal on Social Media

Maybe it’s because the world seems to be falling apart at the seams, or I am just noticing it more, but social media tends to be the main outlet for people to vent their personal opinions – political or otherwise. Usually, this is totally acceptable, even encouraged. However, what about people like us who use their social channels as a means to market their business?

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