When it comes to accessing social networks during office hours, the first two things that come to mind are definitely procrastination and wasting time. This may be true for Facebook or even Twitter, but LinkedIn is different. Recognized as the leading social network for professionals, LinkedIn lies at the core of three key areas: people,[...] Continue reading
So this week, as part of our Meet the Cast of Oktopost Characters blog series, we sat down with Lindsey Urell, our new Account Manager! Lindsey literally just joined the team – her first day was last week, and has been a lively addition to the office – not to mention that the male v.[...] Continue reading
Content marketing is all about… well, content. But writing content is not enough; you need to get that content in front of relevant people – a lot of people. Using a company or personal blog is well and good, but the Internet is a huge place, and you need to take full advantage of it.
Gone are the days when marketers solely emphasized likes, shares and impressions. Thanks to advanced technologies built to analyze marketing activities, today’s marketers have the ability to go beyond these metrics, and understand which social posts actually generate conversions. This is a new level of measurement that surpasses engagement and awareness, and demonstrates the ability[...] Continue reading
Welcome to the second installment of: Meet the Cast of Oktopost Characters! This week we sat down with Taher Odeh, who recently joined our development team, and learned about his time studying in Sweden, recent travels, favorite foods and more. Read on to get properly introduced to Taher, and get a closer look at the[...] Continue reading
Managing a blog, particularly a company blog, can become draining on your creativity. You may find yourself brimming with unique ideas in the beginning, but at a certain point, there are only so many “10 Things People Do” posts you can write.
We’re launching an installment of blog posts to introduce you to each member of the Oktopost team! Each week you’ll get an up-close and personal look at every one of us, and we’ll even throw in a free embarrassing photo, just for you. Let’s get started with our first victim: Mark Lerner, Director of Marketing