Considering all of the different ways that prospects conduct online research and consume content, it turns out that the journey looks nothing like the traditional marketing funnel.
Now that the whirlwind has died down and I have had time to reflect, I felt it was a good idea to get on paper (as best I could) what I experienced while attending the Marketo Marketing Nation Summit in San Francisco last week.
With all the time we devote to our inbox, it’s no surprise that e-mail marketing is vital to the B2B marketing funnel, especially when it comes to nurturing prospects.
Attention All Marketo Marketing Nation Summit Attendees: Oktopost is Giving Away a $200 Amazon Gift Card!
Tis the season for marketing, social media, and lead generation conferences! Between the Marketo Marketing Nation Summit, the AdAge Digital Conference, and the Content2Conversion 2014, you’re most likely heading to one of these events in the future.
Now that we’re down to interviewing the last few Oktopost members, we’ve finally reached the “core” of the team. Meet Liad Guez, one of the brains behind the platform, who started the company together with Daniel Kushner.
I recently watched an episode of “The Crazy Ones” which shed light on an issue I think about frequently – the collision between qualitative and quantitative marketing.