While purchasing leads should form an important part of any lead generating strategy, utilizing social media to build new contacts can also be potentially rewarding. Not only are a substantial number of prospective clients using social media, but creating a decent online presence requires minimal financial investment.
Still not convinced? Well the facts certainly speak for themselves, as there are currently over 850 million Facebook users, 200 million Twitter users, and 100 million LinkedIn users. Although identifying your online market is one thing, generating solid leads is an entirely different proposition. Therefore utilizing the business potential of social networks, especially Twitter, is vital. Read more…
Mobile marketing software is more important than ever in today’s world. That’s partially due to the fact that mobile marketing itself is on the rise. Fortunately for you, most businesses aren’t doing it effectively (at least not yet). Everybody wants to “go mobile,” but unless they have solid mobile marketing software to show them what’s working and martial their resources, they are largely just flailing around in the dark. 
Social Media Examiner released its 
In the past decade, social media marketing has evolved to command the same respect as other marketing disciplines. Your presence on 
Would everyone please stop yelling and start conversing? Would it not be better to talk to people and not at them? Of course, this involves finding out what they like to talk about, where they like to talk and when they are available to chat. Plus, then we have to get their permission to talk to them again. Pretty simple, right?
Oktopost is an innovative platform that provides marketing teams with all the tools they need to plan, execute and measure multiple social media campaigns for 
A great post by 
The best way to figure out how to make marketing automation work for your B2B company is to