Selling isn’t always easy but it’s not rocket science! You follow a clearly defined process: identify your target audience, contact leads that fit the criteria, take them through the sales cycle and close the deal. There’s a beginning, middle and an end! Easy, right?
Sometimes you know that you have a problem…it’s just hard to pinpoint exactly what it is. Do you know the feeling? Well, this is how most B2B marketers feel about their presence online.
Marketers everywhere are hyped by the potential of Twitter’s announcement that advertisers can target ads based on keywords in tweets. Many are wondering, could this be the new Google Search?
What do you think it takes to succeed in marketing today?
Has the power of social media “peaked”? And, if so, is that really so bad?
There’s no avoiding it – hashtags are an integral part of every company’s Twitter feeds. In fact, they’re so popular that you can now see them offline too – from TV adverts to billboards.
Marketing peeps: missed last week’s hangout on Top 5 Hacks for B2B Tech Social Marketing?
Social media can be a great way for your business to handle customer relations. For many businesses, this is their primary point of contact.
It doesn’t matter what you’re promoting, the success of your social media program is reliant on your ability to connect with the audience on a ‘human’ level. But how can you make your brand more ‘human’ online?
Do you want to influence your local community through the power of social media?