Meet the Purchase Fish: The Digital Answer to the Marketing Funnel

Considering all of the different ways that prospects conduct online research and consume content, it turns out that the journey looks nothing like the traditional marketing funnel.

Reflections on Marketo Marketing Nation Summit 2014

Now that the whirlwind has died down and I have had time to reflect, I felt it was a good idea to get on paper (as best I could) what I experienced while attending the Marketo Marketing Nation Summit in San Francisco last week.

Insights from Don Power, Social Media Consultant and Speaker

Oktopost recently “virtually” sat down with Don Power, a professional speaker and social media consultant, to get some insight on the industry and current trends.

E-Mail Marketing: Alive and Kicking

With all the time we devote to our inbox, it’s no surprise that e-mail marketing is vital to the B2B marketing funnel, especially when it comes to nurturing prospects.

Coming to the Marketo Summit? Enter to Win a $200 Amazon Gift Card

Attention All Marketo Marketing Nation Summit Attendees: Oktopost is Giving Away a $200 Amazon Gift Card!

Say Goodbye to LinkedIn’s Products & Services Tab

In an attempt to make LinkedIn more engaging as a platform, the company is constantly introducing new updates and tweaking its offering for Company Pages. Most recently, LinkedIn announced that as of April 14th, it will remove the Products & Services tab from all Company Pages.

Going to a Marketing Conference? Bring this Checklist

Tis the season for marketing, social media, and lead generation conferences! Between the Marketo Marketing Nation Summit, the AdAge Digital Conference, and the Content2Conversion 2014, you’re most likely heading to one of these events in the future.

Meet the Cast of Oktopost Characters: Liad Guez, Co-Founder and VP Product

Now that we’re down to interviewing the last few Oktopost members, we’ve finally reached the “core” of the team. Meet Liad Guez, one of the brains behind the platform, who started the company together with Daniel Kushner.

5 INfluencers all Marketers Should Follow

Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries to post valuable content directly on the LinkedIn[...] Continue reading

What “The Crazy Ones” Taught Me About Marketing

I recently watched an episode of “The Crazy Ones” which shed light on an issue I think about frequently – the collision between qualitative and quantitative marketing.